Key Group – RetireWise

RetireWise is the customer magazine of equity release advisers Key. It’s also the centrepiece of my ongoing content consultancy for the company, started in late 2017.

I’ve edited the quarterly magazine from launch, working closely with the company’s in-house copywriting, design, product and compliance staff.

While defining, creating and overseeing the magazine’s tone and style I’ve also overseen an ongoing review of the company’s content strategy across digital and social, advertorial and other channels. I’ve also helped recruit the company’s new content team and devised, from scratch, brand and channel style guides and tone of voice documents.

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Themed Debt in Retirement launch issue, which was a tie-in with the company’s campaigning Guide to Managing Debt in Retirement, also devised and edited by me. Here are pages from the magazine’s front section and the tale of Mrs Fitzgerald’s Timebomb.

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Dean Parkes dreams came true in issue three, thanks to his parents’ support. Plus we looked at the growth of options available to those considering equity release.

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I secured an interview with national treasue Joanna Lumley for the last issue of 2018, a personality who very much chimes with our target audience. This issue also saw my light-hearted piece on boosting retirement income.